The evolution of Popcases aimed to work with the MagSafe Grip and an extensive array of MagSafe products.

As lead designer I developed a new branding archetype, simplifying our design, and efficiently reducing cost.

The built-in grip accessory enhances handling and comfort, providing a secure hold for confident use on the go. This case combines robust protection, ergonomic design, and consistent branding.

Launched 09/2023